March 25, 2010
Improving Your Training Evaluation
Ingrid Gudenas, President, Effective Training Solutions, Oakland, California

Intended Audience
Anyone at any level in the workplace learning field!

Overview
Have you ever been asked about the impact or ROI (return-on-investment) of your training activities? Chances are high that you have and that you did not like that question. Most people don’t! It is well known that much of the frustration L&D professionals encounter in their jobs stems from an inability to communicate the value of learning initiatives. This presentation can help!

Two methods are commonly used in the calculation of training benefits: the Kirkpatrick four-level evaluation model and Phillip’s ROI Methodology. This presentation will cover not only levels 1-5 but will provide insights into level 0, a 6th level in the overall quest to evaluate learning that explains how to set yourself up to measure Levels 3, 4, and 5!

Level 0 – The missing level – the reason why trainers have difficulty measuring their impact on business results and ROI.
Level 1 – Are you measuring the right things? (Student reaction/ participant feedback)
Level 2 – Did they learn it? (Student learning)
Level 3 – How do you measure the lasting impact of training? (Student behavior as a result of training when employees are back on the job)
Level 4 – How do you measure your results in terms of improved business result? (The effects of students’ performance on the business or environment)
Level 5 – How do you measure and validate your financial ROI from training? (Comparing level 4 evaluation results with the overall cost of training)

Outcomes

At the conclusion of this workshop, participants will be able to:

• Understand of the “missing level” – Level 0 – and how to use it
• Know how to use training evaluation to have a bigger impact
• Have new knowledge of lots of examples you can use for your training evaluations
• Have your questions about training evaluation answered
• Be confident you can do it

Speaker

Ingrid Gudenas
President
Effective Training Solutions
Oakland, California

Ingrid has presented at numerous professional associations, including ASTD, the International Society for Performance Improvement (ISPI) and the American Society for Quality. She receives very high ratings for both content and audience involvement.

Ingrid has been delivering training to large corporations for 32 years, and has been the president of Effective Training Solutions for 27 years. She has delivered programs in 28 countries including Europe and Asia and her clients include the Standard Insurance, Triquint Semiconductors, Chevron, Bayer, Dell Computers, Hewlett Packard, Kaiser Permanente, Nintendo, Cisco Systems, Unisys, Chevron, Specialized Bicycles, California Highway Patrol, and the US Army.

Ingrid is very familiar with both technical training and “soft skills” such as communication, leadership, strategic planning and sales. She works on production floors with the workers and in board rooms with senior level management.

Ingrid is the former President of the Silicon Valley Chapter of the International Society for Performance Improvement.

Ingrid’s work regarding training evaluation and financial ROI from training has been published in numerous articles and books including:

1. The cover of Training Magazine with the story of how 100% Proficiency® training increased revenue $360 million in less than one year at a General Electric site.
2. Donald Kirkpatrick’s Evaluating Training Programs: The Four Levels with a case study from Cisco Systems.
3. Jack Phillip’s ASTD text book Implementing Training Scorecards – case study with Analog Devices.
4. Jack Phillip’s ASTD text book Measuring Return on Investment – case study with Unisys.

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CPLP Recertification Credit
CPLPs earn one recertification point/credit for each physical hour of continuing education within one’s current role/job or involving a new experience or content. You will need to keep records of the event and prepare any paperwork required by National ASTD. CPLP Website.

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Alignment with National ASTD's
Workplace Learning Profession Competency Model
9 Areas of Expertise
Areas in BOLD will be addressed in this presentation.

1. Designing Learning
2. Improving Human Performance
3. Delivering Training
4. Measuring and Evaluating
5. Facilitating Organizational Change
6. Managing the Learning Function
7. Coaching
8. Managing Organizational Knowledge
9. Career Planning and Talent Management

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Alignment with Chapter Focus Areas
Four Focus Areas
Areas in BOLD will be addressed in this presentation.

		1. Professional Development
		2. Networking
		3. Business Opportunities
		4. Giving Back

Date
Thursday, March 25, 2010

Time
12:30 pm for Checkin
1 - 4 pm for Program

Location
Standard Insurance
Cafe Rooms
900 SW Fifth Avenue
Portland, OR 97201

For Transit options, click here.
For Google maps, click here.
Parking not validated by ASTD or the hosting facility.

Cost
(prices go up after March 17)
Chapter Members and Affiliates: $25
Others: Others $40
Students: $10 reduction using promo code provided by the ASTD office.

Refreshments
None.

Special Notes
None.

Cancellation Policy
To receive a refund, a written request (email) before the early bird date (listed above) must be received in the Chapter office. Refunds not available after the early bird date.

Reasonable Accommodation
ASTD-Cascadia Chapter is committed to providing reasonable accommodations at all its functions. If additional accommodations are needed, please contact the Chapter office as far ahead as possible before an event.

Click here for a color flyer.